Follow the top influencers, and notice the hashtags they use regularly to tap into relevant keywords and trends. Using this tool, you can find the top content, bloggers, publications and writers in your niche. There’s also a great bank of B2B influencers that you can use to create marketing impact, just make sure they are relevant to your business.Ī great tool to use to identify influencers is BuzzSumo. The chances are you have a good idea who the influencers are that are capturing the attention of your audience, but if you are brand new to a niche, how do you find them? For a particular niche, the influencers are the people whose voices are most trusted and listened to, such as celebrities, famous bloggers, and YouTube users. A good place to start to determine what hashtags are effective is by paying attention to what hashtags influencers in your niche have chosen and are using. There can be a fine line between hashtags that are too general and hashtags that are too complicated or can’t be found. How to Find Effective Hashtags: Start with Influencers The key is finding the right ones that match your content and appeal to users. Using relevant hashtags helps your content to be found and helps drive traffic to your content so that you can boost views, likes, and shares. Hashtags are important on social media as they enable your content to be found by the right people. Search using hashtags, and you will uncover relevant content related to your topic.įeatured Resource: How To Create A High Performing Digital Marketing Strategy and Proposal Why are Hashtags Important? Hashtags can not only attract members of your target audience but can also be used to research your competition. Instead, use them when they add value and are likely to stimulate conversation and interaction. Don’t try to force hashtags into every post.Broad terms are not likely to be searched, and if you use them, your content will probably get lost in a sea of unrelated content. Use hashtags that are detailed and specific as this will lead to better results than broad or general ones.If you choose a tag that no one is going to search for, it won’t benefit your marketing as it won’t be found! Don’t try to choose hashtags that are too clever or obscure.Remember #BlackOutTuesday being used successfully as part of the Black Lives Matter movement in America in 2020? Keep hashtags short and memorable rather than trying to use a lot of words in one tag.But in most cases, one to three hashtags can have more impact than a lot of them. The number of hashtags that can be used depends on which platform you are using. Don’t get carried away using a hashtag every couple of words.Using them only makes a difference in your social media strategy when done the right way. While it sounds simple to place a hashtag in front of your keyword, there’s some other basic information that’s important to know when you are trying to be found by using hashtags. What Does a Hashtag Mean on Social Media? If you need some guidance on how to research keywords to feed into your hashtags, check out our infographic for five easy steps. With this strategy, people who are not your fans or followers can still find your content. The hashtag can be placed at the beginning, middle or end of your social media post or comment, and it allows what you have written to be indexed by the social media network. It can include numbers but not symbols or punctuation. When using a phrase as a hashtag, you spell it out without spaces, such as #usinghashtags. It helps to draw attention to your posts and encourage interaction. It’s used within a post on social media to help those who may be interested in your topic to be able to find it when they search for a keyword or particular hashtag. What is a Hashtag?Ī hashtag is a word or keyword phrase preceded by a hash symbol (#). Used correctly, hashtags help people interested in your topic to find you and help expand your influence and followers. Mastering the hashtag gives you a powerful way to engage your audience and increase your social impact at no cost other than the time it takes to do some research and pay attention to trends. Hashtags were first widely used on Twitter, but they have become commonplace on other social media platforms including Facebook, Instagram, LinkedIn, Pinterest, and TikTok. Previously known as the pound sign (#), the hashtag is a way to make your content discoverable to a captive audience. When it comes to promoting your brand on social media, hashtags are a great way to drive views, likes, and shares.
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